Battle Creek Unlimited (BCU) has established the Talent Retention, Attraction, and Inclusion Incentive (TRAIN), a $500,000 pilot program for new or existing employees to move to Battle Creek. It also provides a path to homeownership for eligible existing employees. The grant program provides up to $12,000 toward down payments on a home, rent, and moving expenses.

TRAIN is a partnership between BCU and participating Battle Creek employers, which match contributions. A special award tier also exists for entrepreneurs, freelance workers, and existing employees.

Applicants may qualify for awards by moving to the corporate limits of the City of Battle Creek. Those who live outside a 20-mile radius of Battle Creek may be eligible.